Search


	Podcast:		Vacation Rental Success
	Episode:		VRS639 - Optimizing for AI: What Short-Term Rental Brands Need to Know About GEO and the Future of Search with Neely Khan
	Category:		Business
	Duration:		00:52:54
	Publish Date:		2025-11-26 08:00:00
	Description:		This week I'm welcoming back one of my favourite guests, Neely Khan, founder of the storytelling agency Artwork Creative. This is her second time joining me in less than six months - and there's a good reason for that. Neely is at the forefront of one of the most important shifts we're seeing in vacation rental marketing: the rise of AI-powered search. If you're still trying to wrap your head around terms like SEO, GEO, and AEO, you're not alone. But understanding these isn't optional anymore - it's essential if you want your business to remain visible and relevant in today's evolving digital landscape. Neely breaks things down beautifully. We talk about the difference between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and how Answer Engine Optimization (AEO) fits into the mix. More importantly, she shares how vacation rental professionals can start optimizing their content for AI-driven platforms like ChatGPT, Perplexity, and Microsoft Copilot - without losing the soul of their brand. ________________________________________________________________________________________________________
	Total Play:		0