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Home > Uncommon > Adam Ferrier of Thinkerbell


	Podcast:		Uncommon
	Episode:		Adam Ferrier of Thinkerbell
	Category:		Business
	Duration:		00:54:31
	Publish Date:		2022-05-26 19:00:00
	Description:		Adam Ferrier is one of Australia’s leading consumer psychologists as well as the Founder of ‘Thinkerbell’, a top agency that represents the coming together of scientific enquiry and hardcore creativity. Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”. Adam’s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject. SHOW NOTES 00:00 – Welcome to Uncommon 00:40 – Exiting a Cult 01:50 - Psychology of Cults 05:10 - Becoming a Consumer Psychologist 10:00 - All Marketers are Liars 13:50 - Childhood dream job? 17:30 - Insights from corrective services 19:50 - First two years of business 23:00 - Landing Clients doing things differently 24:10 - Why sell the firm?(Naked communications) 25:15 - Thinkerbell approach 30:00 - Best approach for small agencies 34:15 - What’s for lunch? 34:40 - Marketing Science 38:40 - Black T-Shirts Podcast 41:07 - Questions you always and never get asked 43:00 - Sigma Grindset 46:20 - There is no ‘WAY’ to success 47:20 - Rapid Fire Questions 53:10 - Closing Remarks (Social medias etc) LINKS Adam Ferrier - Twitter Adam Ferrier - Linkedin Adam Ferrier - Instagram Thinkerbell Black T-Shirts - Adam’s Podcast Stop Listening to the Customer: Try Hearing Your Brand Instead The Advertising Effect: How to Change Behaviour Going Clear: Scientology & the Prison of Belief The Culting of Brands: Turn Your Customers into True Believers All Marketers are Liars - Book Severance - TV Show The Hidden Power of Advertising - Robert Heath Lemon. How the advertising brain turned sour - Orlando Wood Death Note - Anime
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