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This is the 2nd time we’ve had Athan from July on. If you’re new here, Athan Didaskalou is the Co-Founder & Chief Strategy Officer of July - a luggage and travel accessory company built for a new generation. We last caught up with Athan just a month before the pandemic started, so this was a nice catch up on everything that happened in between. SHOW NOTES 00:00 - Welcome to Uncommon 00:30 - 95% drop in revenue 03:35 - Expanding into the US market 08:00 - Production 10:10 - Setting up in the US 13:40 - Evidence based marketing 19:00 - Tech Marketing (Blockchain) 21:40 - Travel after COVID 28:50 - Finding good employees 33:58 - Lifetime value for customers 40:27 - Supply chain (containers) 43:50 - Australian production costs 49:10 - Amazon workers (scalability) 52:16 - Rapid fire questions 55:45 - Closing remarks LINKS Athan’s LinkedIn Athan’s Instagram July |