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Podcast: Uncommon
Episode:

Jeff van de Zandt of Workshop Creative & TikTok content creator
Category: Business
Duration: 00:58:21
Publish Date: 2021-12-08 17:00:00
Description:

Jeff van de Zandt is a creative through and through: graphic designer by trade, Co-Owner and Director of Workshop Creative: a company dedicated to advertising theatre and live shows; and viral TikTok content creator.

Jeff, having worked in large agencies, was over and overwhelmed by the fast paced, grind-centric environment he had spent much of his twenties in. He would leave and found his own agency in Workshop Creative with Ash, his best mate, tagging along shortly after. Under their Co-Ownership, Workshop Creative has been responsible for promoting various live shows including School of Rock: The Musical, Moulin Rouge, and even Disney’s Hamilton.

Jeff fell into the world of social media influencer-ship during one of Melbourne’s lockdowns (who’s counting, amirite?). Jeff originally was posting lip-syncing videos on the now defunct app DubSmash, until a friend of his told him to jump on the TikTok bandwagon. It only took Jeff three videos before his first viral hit featuring him lip-syncing to a remix of the infamous clash between a journalist named Andrew (or Adam according to Jordan) and PM Scott Morrison. Since then Jeff has seen his success on the platform grow leading him to work with the likes of Milo, DoorDash, and more.

Get all the links mentioned in the episode here: bit.ly/246-JeffvandeZandt

SKIP THROUGH THE EPISODE:

00:24 - Guest introduction & The Milo Incident

02:04 - Jeff’s parents

04:45 - Earliest memory & The Philippines

10:53 - Lessons from childhood

12:38 - Parental influences

14:50 - Why theatre marketing?

18:11 - Golden principles at Workshop Creative

23:50 - TikTok: why Jeff is on it & what marketers miss

30:34 - Why Jeff is a managed influencer

32:44 - In-app shopping

35:49 - Workshop Creative: how Ash got on board & the goal

40:30 - What stays the same in theatre marketing

42:23 - Drawbacks of specialisation

44:40 - The future of Workshop Creative

46:49 - Inspiration from other countries

49:57 - Questions: the ideal & not so ideal (SHORT CLIP)

52:35 - Book recommendation

54:41 - Documentary recommendation

56:01 - Guiding quote
Total Play: 0