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Home > Uncommon > Detch Singh of Hypetap and AiMCO


	Podcast:		Uncommon
	Episode:		Detch Singh of Hypetap and AiMCO
	Category:		Business
	Duration:		01:03:57
	Publish Date:		2021-12-02 17:30:00
	Description:		Detch Singh is the CEO of technology driven influencer marketing agency Hypetap and Chair for Australian Influencer Marketing Council (AiMCO): an organisation that seeks to establish and maintain best practices for the influencer marketing industry. Coming from a finance background, Detch found the influencer marketing industry through a former partner who had found some success in posting on Instagram. He realised that his partner wouldn’t always post about the products that brands were sending her and saw this as an opportunity to help build a service to help these brands better maintain their professional relationships with influencers. Today, Hypetap has grown and evolved to be one of the most initiative agencies in Australia, if not the world, for influencer marketing with proprietary technology making up much of its DNA. Detch, a relatively private person on social media, understands that there needs to be proper guidelines for the influencer marketing industry if it wants to continue flourishing. Leading him to becoming the inaugural Chair of AiMCO - the Australian Influencer Marketing Council. Get all the links mentioned in the episode here: bit.ly/245-DetchSingh SKIP THROUGH THE EPISODE: 00:25 - Guest introduction 00:46 - Beverage of choice & the Peugeot ad 03:31 - Earliest memory 06:23 - Coming to Australia & childhood principles 12:03 - Hypetap: founding & evolution 15:45 - How Hypetap works 22:39 - What hasn’t changed in the industry? 25:25 - Hypetap market position 31:58 - Most challenging briefs 34:18 - Influencer industry: perceptions & professionalism 42:11 - How can talent managers do better? 48:35 - The future of Hypetap 52:26 - Detch’s industry favourites 55:47 - Detch’s ideal question
	Total Play:		0