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	Podcast:		Uncommon
	Episode:		Chris Howatson of Howatson + Company
	Category:		Business
	Duration:		00:51:45
	Publish Date:		2021-11-09 23:30:00
	Description:		Chris Howatson is the Founder and CEO of Howatson + Company. Chris has worked in the advertising industry for almost two decades, starting as an intern at Clemenger to becoming CEO at CHE Proximity, and now to his own new firm Howatson + Company. Chris has a strong vision for what Howatson + Co. should become: an agency that is a net positive for the world saying that “whatever we do do, needs to move society forward”. Get all the links mentioned in the episode here: bit.ly/242-ChrisHowatson SKIP THROUGH THE EPISODE: 00:24 - Guest introduction 00:32 - Chris’ famous yellow bucket 02:26 - Childhood memories 04:23 - Parents’ jobs & childhood aspirations 07:43 - Being an extrovert 10:37 - Principles from Proximity & Clemenger 14:43 - Ads’ place in cultural understanding & Jordan’s favourites 19:22 - Brand image and the importance of brand truths 25:39 - The job of an agency 36:17 - The last 6 months: pivotal moments 41:06 - Dan Monheit appreciation corner 42:29 - Advice to standout in adland 46:29 - Morning & evening routine 47:51 - Best purchase under $20 48:44 - Chris’ ideal billboard
	Total Play:		0