Get all links mentioned in the episode here: http://bit.ly/125zoedemkiw
Skip through the episode: 00:46 - Introduction 03:50 - Ukrainian background 08:46 - Childhood memories & nostalgia 15:02 - Lessons learnt from her father 19:10 - Early days, Project Runway 21:11 - White Suede, Visual Merchandising 23:30 - How her love of baking began 28:40 - Baking trends 32:09 - Living in New York, Satin Ice 35:55 - Tough times, Anxiety 43:40 - Negative feedback loops 45:54 - Advice to those with anxiety & depression 49:14 - Dealing with grief & her father’s passing 53:40 - Bake Me Cake Me 55:39 - First ever client 59:03 - Growing her Instagram community 01:05:22 - Steph Claire Smith & bridal cookies 01:07:21 - Scaling the business 01:15:18 - Meeting fans 01:16:42 - Staying true and authentic 01:22:04 - Reality TV and nostalgia 01:23:54 - Biscuits honouring her dad 01:25:50 - The Founder and persistence 01:27:33 - Bladder Cancer Australia 01:37:59 - A day in the life of Zoe 01:42:05 - Best purchase under $200 01:45:37 - A movie she recommends