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Home > The Practical Futurist Podcast > S4 Episode 13: Stephanie Buscemi from Confluent on the future of real-time data and marketing
Podcast: The Practical Futurist Podcast
Episode:

S4 Episode 13: Stephanie Buscemi from Confluent on the future of real-time data and marketing
Category: Business
Duration: 00:40:39
Publish Date: 2022-06-11 23:00:00
Description:

Today's guest is Stephanie Bushcemi, the CMO of Confluent. She is responsible for leading and scaling their global marketing organisation as the company pioneers a fundamentally new category of data infrastructure focused on data in motion. Her leadership is instrumental in how Confluent partners with customers to unlock the full power of data flowing throughout their businesses.

The episode was recorded live at the Kafka Summit at the O2 Intercontinental Hotel in London.

She was previously EVP and CMO of Salesforce, and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions.

Prior to SAP, Stephanie was at Hyperion, acquired by Oracle, where she spent nearly a decade, in various marketing leadership positions building the performance management category and Hyperion's presence within.

Stephanie holds a Bachelor's degree from UCLA.

We discussed a broad range of topics including:

  • How Confluent came out of LinkedIn
  • The birth of Project Kafka
  • The need for real-time streaming data
  • The role of Confluent
  • Data in Motion is the future
  • Why Stephanie became a Marketer
  • Stephanie's experience as Salesforce CMO
  • Why Stephanie moved from Salesforce to Confluent
  • The similarities between Confluent and Salesforce as category creators
  • Working on the Confluent IPO
  • Tips for writing an IPO S1
  • Advice for companies considering an IPO
  • Does going public change how you go to market?
  • The importance of open data
  • How do you build a business on free, open-source software?
  • Adapting to marketing in a post-pandemic world
  • The need for marketers to be more data-savvy
  • Getting out of the 4 walls of marketing
  • What "customer 360" really is
  • The value of communities
  • The importance of influencers and advocacy in B2B marketing
  • What the future of marketing looks like
  • The likely mix between virtual and in-person selling
  • Lessons learned as a Manager during the pandemic
  • Three actionable tips for marketing in 2022 and beyond

Resources mentioned in the show
Educated by Tara Westover

More on Stephanie
Stephanie on LinkedIn
Confluence  website

Your Host: Actionable Futurist® Andrew Grill
For more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.
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