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Home > The Practical Futurist Podcast > S3 Episode 5 - Mark Schaefer on Cumulative Advantage


	Podcast:		The Practical Futurist Podcast
	Episode:		S3 Episode 5 - Mark Schaefer on Cumulative Advantage
	Category:		Business
	Duration:		00:38:23
	Publish Date:		2021-05-25 09:00:00
	Description:		On this episode of the podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred. He’s also the author of the world's best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion" - an Amazon best-seller. His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight. We had a fascinating discussion that I know you will enjoy. Topics covered included: The genesis of influencer marketing How we can all gain a cumulative advantage Why it's time for marketers to be humble The opportunity for TikTok How serendipity can play a huge role in your life and career Mark's view on the demographics for each social network How social media will fracture How we now live in a world of infinite media Harnessing the era of unintended consequences for marketers Resources: Azeem Azar's Exponential view Benedict Evan's Newsletter More on Mark LinkedIn Twitter Blog His books Your Host For more on Andrew - what he speaks about and replays of recent talks, please visit PragmaticFuturist.co or follow @AndrewGrill
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