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It takes around seven generations for children living in extreme poverty to break out of poverty and earn a meaningful income. So, how does one break this poverty cycle? Do social enterprises need a strong brand purpose to build trust and credibility among volunteers and contributors? And, in this new age, what is the role of Gen Z in social causes? In Episode 6 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3’, Jithin C Nedumala, Founder and CEO of Make A Difference (MAD) speak about his strategic program that aims at breaking the cycle of poverty faced by millions of vulnerable children. For the new-age entrepreneur, Jithin has some thought-provoking messages and perceptive insights on making a business successful. Jithin founded MAD at the age of 19 and for his philanthropic contribution, Jithin was awarded the Ashoka Global Youth Social Entrepreneur Award, Karmaveer Puraskar, Cordes Fellowship, and Youth Actionnet Fellowship. Find Jithin C Nedumala on Social Media: LinkedIn | Facebook | Instagram | Twitter Find Dheeraj Sinha on Social Media: Facebook | Twitter | Instagram | LinkedIn Check out our website: (https://speakeasywithdheerajsinha.in/) Follow Speakeasy on Social Media: Facebook | Twitter | Instagram | LinkedIn Find Leo Burnett on Social Media: Facebook | Twitter | Instagram | LinkedIn |