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Home > RadioLIVE's Rural Exchange > Michael Wan: B+LNZ Global Manager - NZ Red Meat Story
Podcast: RadioLIVE's Rural Exchange
Episode:

Michael Wan: B+LNZ Global Manager - NZ Red Meat Story
Category: Sports & Recreation
Duration: 00:06:34
Publish Date: 2023-03-01 23:25:00
Description:

Beef + Lamb New Zealand recently launched a comprehensive Taste Pure Nature brand marketing campaign in China - From New Zealand, Naturally Good - reaching more than 12.5 million consumers within the span of three months.

B+LNZ’s Global Manager - NZ Red Meat Story Michael Wan talks to Dom about the campaign's performance and how it exceeded their targets.

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