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	Podcast:		Offline
	Episode:		Mechanical Lead Gen
	Category:		Business
	Duration:		00:25:12
	Publish Date:		2021-02-19 03:00:00
	Description:		Short term versus long term Mechanical versus organic Philip's Message Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material --- Notes on Mechanical Lead Gen Requires something you have direct control over Paid ads, regular ol' prospecting, Podcast Pipeline, intentional referral strategy Background: the best leads are the ones that trust you deeply and decide, on their own, that they want to work with you; only problem is that you have minimal control over the number of opps that come in this way organic v. mechanical = pull v. push The more you want to control your growth strategy, you'll need to add a mechanical channel, especially because it gives you predictability
	Total Play:		0