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	Podcast:		Offline
	Episode:		Approaches to Email Marketing
	Category:		Business
	Duration:		00:41:13
	Publish Date:		2020-10-02 14:48:18
	Description:		This episode is a fast-and-loose overrview of various approaches to email marketing. Liston and I start with describing the 3 forms of value creation that email marketing can be based on, and then move on to defining 5 sub-genres and the tradeoffs they each make among those 3 forms of value creation. Our notes from this episode, including links to the email lists we discuss: 3 forms of value creation reader/subscriber value traditional newsletter curation articles / blog / podcast / other short-term monetary value selling shit! long-term expertise value frequent emails to clarify your thinking different approaches are different tradeoffs between these 3 forms of value sub-genres: "news-surfer" Stratechery: https://stratechery.com/ Kevin Hillstrom: https://blog.minethatdata.com Ben Evans: https://www.ben-evans.com/ Scott Galloway: https://www.profgalloway.com/ "world-changer" Jonathan Stark: https://jonathanstark.com/ Seth Godin: https://seths.blog/\ "ultimate curator" Azem Azhar: https://www.exponentialview.co/- Morning Brew or The Hustle morningbrew.com thehustle.co Tyler Cowen BIG by Matt Stoller "Teacher" Chris Ferdinandi: https://gomakethings.com/ David C. Baker: https://www.davidcbaker.com/ Blair Enns: https://www.winwithoutpitching.com/ Eric Davis: https://www.littlestreamsoftware.com/ Karl Sakas: https://sakasandcompany.com/ "The Student/Philosopher" Jason Bay: https://blissfulprospecting.com/ Philip Morgan: https://philipmorganconsulting.com Liston Witherill (sometimes): https://servedontsell.com
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