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Description:
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In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?
I (Philip) somewhat reluctantly arrive at a conclusion I don't want to after examining my own experience with change and motivation.- Is pain the greater motivator?
- How do you frame gain as the greater motivator?
- Why do you have to motivate people at all?
- Can you motivate?
- Does it matter if the marketer/salesperson motivates?
- Luxury brands seem to be selling status, aspiration, etc, not the lack of those things
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