Search

Home > Offline > Why you shouldn't sell to your audience the way you want to buy
Podcast: Offline
Episode:

Why you shouldn't sell to your audience the way you want to buy
Category: Business
Duration: 00:41:21
Publish Date: 2020-11-06 13:00:00
Description: The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...as we become more sophisticated marketers, we develop a sort of hypersensitivity to certain commonly-used marketing methods. This, in a way, is a manifestation of the curse of knowledge, and it can interfere with our ability to sell stuff.

Liston and I discuss this topic in today's episode.
Total Play: 0