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Home > Offline > Structuring expertise into IP (#1 in what might become a series)
Podcast: Offline
Episode:

Structuring expertise into IP (#1 in what might become a series)
Category: Business
Duration: 00:30:25
Publish Date: 2020-08-07 09:58:17
Description: Intellectual property. Two serious-sounding words that make it seem like you need lawyers and contracts and DRM and who knows what else.

Liston and I think, nope!, you don't need any of that.

What you do need is:
  • A specialization
  • A few years of relevant experience under your belt
  • And a desire to create new efficiency in delivery or profitability in pricing
We see intellectual property (IP) as a much more flexible thing; a way that lots of folks can make their expertise-driven business better.

We begin what probably will be a longer discussion arc in today's episode, and start to lay the groundwork for your cultivation of unique, valuable IP.
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