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Description:
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At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.
In today's episode, Liston obliges.
Main points from the episode:- People are doing more research independently
- Salespeople don't act as gatekeepers information any longer
- More people involved in selling, and more consensus-driven decision making
- Generally speaking, younger generation seems to prefer asynchronous communication
- You have to write and publish
- OR you can do direct outreach that loo
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