Search

Home > Offline > All Sales is Becoming Marketing
Podcast: Offline
Episode:

All Sales is Becoming Marketing

Category: Business
Duration: 00:27:52
Publish Date: 2020-07-24 10:33:09
Description: At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.

In today's episode, Liston obliges.

Main points from the episode:
  • People are doing more research independently
  • Salespeople don't act as gatekeepers information any longer
  • More people involved in selling, and more consensus-driven decision making
  • Generally speaking, younger generation seems to prefer asynchronous communication 
  • You have to write and publish
  • OR you can do direct outreach that loo
Total Play: 0