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	Podcast:		Offline
	Episode:		Coffee is for Closers: Why Closing is Overrated
	Category:		Business
	Duration:		00:26:21
	Publish Date:		2020-06-30 08:00:00
	Description:		Closing is overrated. But that doesn't mean you can skip it. You do need to understand some context. It might be best to think of closing as a diagnostic. If you find that closing represents more than about 1% of the importance of your sales process, it actually indicates that you have problems at a prior point in the sale. The solution is not a better closing process; it is a better sales process. Listen to this episode to learn more. Links: A free 30-minute training in sales fundamentals: https://www.crowdcast.io/e/master-sales-basics/register A 4-week onliny workshop in sales fundamentals: https://servedontsell.com/workshop/ (begins July 9, so if this is the month you want to improve your sales process, don't delay!)
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