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Podcast: Offline
Episode:

Brand Marketing vs. Direct Response Marketing
Category: Business
Duration: 00:58:30
Publish Date: 2019-03-15 02:00:00
Description:

The "direct" in direct response typically calls for aggressive calls to action, long sales pages, and psychological and sales tricks. It kind of "dumbs down" the CTA. For example: click this big giant loudly-colored and styled button.

Brand marketing says, "you're smart enough to find us."

There's a smart fusion between the two, and we discuss what that is.
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