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Podcast: Off Topic
Episode:

The Evolution of Branding with Emily Heyward of Red Antler
Category: Technology
Duration: 00:38:53
Publish Date: 2026-02-03 01:00:00
Description:

＜目次＞

(0:33) Welcoming Emily Heyward from Red Antler

(3:26) Previous works

(4:31) Process of finding your brand identity

(6:26) Balancing meeting the moment versus brand sustainability

(7:50) Brand colors

(9:03) Brand expression is not the same as brand

(10:26) How the branding playbook has evolved

(12:23) Balancing quantity versus quality

(13:57) The dangers of cultural relevacy

(16:22) Tensions and juxtapositions in branding

(18:04) Eliciting emotions in creative campaigns

(21:54) Non-functional brand names

(25:15) Customer service policy as an overlooked touchpoint

(26:50) Should all brands build a community?

(27:58) Finding unique activations and friction

(31:53) Performance versus brand marketing

(33:47) Does brand become more important in the age of AI?

(35:06) How much "Japanese-ness" to include when entering the US market

(37:52) Quick fire: brand word associations

Red Antler | Red Antler is a leading branding agency, empowers startups and established businesses to tell their story, reach new audiences, and deliver powerful results.

https://www.redantler.com/

Emily Heyward (@emilyheyward)

https://x.com/emilyheyward

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