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	Podcast:		Navigating Change
	Episode:		Get Emotional About Referral Marketing
	Category:		Business
	Duration:		00:32:00
	Publish Date:		2010-07-28 08:00:00
	Description:		“GETTING EMOTIONAL ABOUT REFERRAL MARKETING” Sell the sizzle not the steak. Are you on the “want” side of your business or the “need” side? When you are asked what you do for a living and you answer, do they respond with “Oh really how do you that”? If not, then you are on the “need” side and this is a must listen to segment. -Learn how to respond on the emotional side when you are asked the following questions and turn your answers into referrals & potential clients: “What do you do for a living”? “How’s business”? “Why are you in business”? Learn how to create an emotional-based message that will create the ultimate referral “buzz”. Learn why the proper success stories are a must if you want to become a master networker. If you are not emotional about referral marketing your referral sources will not be emotional!
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