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	Podcast:		Navigating Change
	Episode:		Power Up Your Promotional Copy to Get Results with the Know, Like & Trust Factors
	Category:		Business
	Duration:		00:32:00
	Publish Date:		2010-08-11 08:00:00
	Description:		Lisa Manyon shares critically important tips on crafting copy that connects your message to market. It isn’t enough to merely fill your marketing materials with words – those words must build relationships that lead to sales. During the interview Lisa reveals her best tips on: o How to connect with customers on their terms o POWER points to ask yourself before you start writing o Why what you say is as important as how you say it o Shortcuts to copy success (swipe files and formulas) o Crafting copy that compels your customers to act
	Total Play:		0