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Home > LargerNet Broadcast Show > Research Content to leverage branding efforts
Podcast: LargerNet Broadcast Show
Episode:

Research Content to leverage branding efforts
Category: Education
Duration: 00:26:34
Publish Date: 2008-05-19 16:00:00
Description: The American Marketing Association in recent research suggests that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.
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