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	Podcast:		In conversation with…
	Episode:		35: How brands can score gold at the Olympic Games
	Category:		Sports & Recreation
	Duration:		00:41:53
	Publish Date:		2020-03-03 03:20:21
	Description:		A record number of brands are sponsoring athletes and teams at the Tokyo Olympic Games. It proves the 'five rings' are still a major draw – but can sponsorship in such a cluttered environment deliver value? British Olympic Association’s Tim Ellerton, H+K’s Jamie Coor, M&C Saatchi Sport & Entertainment's Jamie-Wynne Morgan and The Playbook’s Nick Meakin discuss how brands are making the most of the Olympics, and other trends in sports marketing.
	Total Play:		0