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Home > How I Built This with Guy Raz > Live Episode! Tofurky: Seth Tibbott (2019)
Podcast: How I Built This with Guy Raz
Episode:

Live Episode! Tofurky: Seth Tibbott (2019)

Category: Business
Duration: 00:50:09
Publish Date: 2021-11-29 05:10:46
Description: Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co-ops in the Pacific Northwest. Nearly 25 years later, Tofurky sells plant-based protein around the world, and has estimated sales of $40 million a year. This show was recorded live at Revolution Hall in Portland, Oregon.
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