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Home > How I Built This with Guy Raz > Burton Snowboards: Jake Carpenter
Podcast: How I Built This with Guy Raz
Episode:

Burton Snowboards: Jake Carpenter

Category: Business
Duration: 00:46:49
Publish Date: 2017-10-23 04:01:00
Description: In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," how Jane Och solved the problem of guacamole turning brown, with a container that removes air pockets, the Guac-Lock.
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