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Home > How I Built This with Guy Raz > Live Episode! Black Entertainment Television: Robert Johnson
Podcast: How I Built This with Guy Raz
Episode:

Live Episode! Black Entertainment Television: Robert Johnson

Category: Business
Duration: 00:42:08
Publish Date: 2017-12-14 05:26:00
Description: In 1979, Robert Johnson was a lobbyist for the burgeoning cable industry. That's when he got an idea for a channel called Black Entertainment Television. He started small, just a few hours of programming a week. But by the 1990s BET had become a cultural touchstone. In 2001, he sold BET to Viacom for $2.3 billion, making him the first African-American billionaire in US history. Recorded live in Washington, D.C.
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