Search


	Podcast:		How I Built This with Guy Raz
	Episode:		Live Episode! RXBAR: Peter Rahal
	Category:		Business
	Duration:		00:48:50
	Publish Date:		2018-08-13 04:02:20
	Description:		In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago.
	Total Play:		0