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	Podcast:		How I Built This with Guy Raz
	Episode:		Eileen Fisher: Eileen Fisher
	Category:		Business
	Duration:		00:46:53
	Publish Date:		2019-02-25 05:01:30
	Description:		In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS in our postscript "How You Built That," we check back with Glenn Auerbach who invented nICE mug, a container made entirely from ice that keeps drinks cold.
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