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Home > How I Built This with Guy Raz > Siete Family Foods: Miguel and Veronica Garza
Podcast: How I Built This with Guy Raz
Episode:

Siete Family Foods: Miguel and Veronica Garza

Category: Business
Duration: 01:21:00
Publish Date: 2021-03-15 04:01:00
Description: Miguel and Veronica Garza grew up in Laredo, Texas, in the kind of family that did almost everything together. So when Veronica realized that a grain-free diet was helping her cope with debilitating health issues, the rest of the family—all six of them—adopted the same paleo-friendly diet. Soon Veronica was making her own almond flour tortillas at home and selling them at a CrossFit gym that the Garza family had launched in Laredo. The grain-free tortillas were a hit, and by 2016, Siete Family Foods products were being sold in Whole Foods Markets across the country. Today, Veronica and Miguel head the company with the help of the whole family, and Siete has become one of the fastest-growing Mexican-American food brands in the U.S.

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