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Home > How I Built This with Guy Raz > SoulCycle: Julie Rice & Elizabeth Cutler (2019)
Podcast: How I Built This with Guy Raz
Episode:

SoulCycle: Julie Rice & Elizabeth Cutler (2019)

Category: Business
Duration: 00:54:25
Publish Date: 2021-04-19 04:01:08
Description: Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Since then, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada.

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