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Description:
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- Is it possible to create a common language for measuring the impact of events?
- What kind of effects should be measured and how?
- Which of impacts are the most challenging to measure and how can this be overcome?
- Can local benefits be considered alongside more global concerns?
- Can hosting events create happier, healthier citizens?
Speakers:
- Frank Leenders, Director General, FIBA Media and Marketing Services
- Rebecca Edser, Senior Major Events Consultant, UK Sport
- Georg Spazier, CEO, innsbruck-tirol sports
- Asahi Takano, Partner, Portas Consulting
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Moderator: Iain Edmondson, Director: Legacy Delivery Ltd; International Association of Event Hosts
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