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	Podcast:		Host City
	Episode:		18: City branding through event hosting
	Category:		Government & Organizations
	Duration:		00:31:29
	Publish Date:		2018-12-13 10:43:49
	Description:		The art of being yourself to attract visitors Case studies of how destinations have used events to create a destination brand What can cities learn from other sectors about building a marketable brand? Placemaking: how to integrate the design and management of public spaces into major event strategy Speakers: Chloe Targett-Adams, Global Director of Promoters and Business Relations, Formula 1 Georgina Warren, Head of City Events and Experience, London & Partners Susan Sawbridge, Manager, New Zealand Major Events Andrew Dixon, Director, Culture, Creativity, Place Moderator: James Paterson, Principal, MI Associates
	Total Play:		0