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	Podcast:		Gathergeeks by Bizbash
	Episode:		GG047: How Strategic Event Design Can Change Attendee Behavior
	Category:		Arts
	Duration:		00:39:06
	Publish Date:		2017-03-13 17:26:20
	Description:		Hosts: David Adler, Beth Kormanik Guest: Ruud Janssen In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Ruud Janssen, the cofounder of the EventCanvas.org Foundation, to discuss how event design can change attendee behavior. Janssen’s new events platform uses empathy-mapping—a practice he defines as thinking like an event’s stakeholders—to lead design and help accomplish an event’s goals. Janssen also speaks about the power of events to address large pressing issues, discusses why some ideas work and others don’t, and presents a scientific methodology that can help solve event-design problems, impact R.O.I., and influence cultures. Download or subscribe to the show at http://bizbash.com/gathergeeks. Running time 39:04.
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