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	Podcast:		Gathergeeks by Bizbash
	Episode:		What Is a Cognitive Event? (Episode 72)
	Category:		Arts
	Duration:		00:29:07
	Publish Date:		2017-10-23 14:51:04
	Description:		Hosts: David Adler, Beth Kormanik Guests: Chris Drury, Jill Taub Drury In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Chris Drury and Jill Taub Drury, the owners of New York-based Drury Design. The husband and wife team discuss the ways the industry has changed in the last decade—and the ways it has stayed the same. They also share the idea of “cognitive events”—meaning, events and event apps that learn who attendees are and can make real-time tweaks and recommendations to improve the event experience. The Drurys also explain the importance of knowing your audience and learning how to convince clients that millennials are important to communicate with. Finally, they share what innovations and technology they are focused on for the next three years. This episode if a must-listen for anyone curious about how technology and generational shifts are changing the industry. Download or subscribe to the show at bizbash.com/gathergeeks. Running time 29:06.
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