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Home > Gathergeeks by Bizbash > Univision's Marketing Chief on Taking Event Risks That Pay Off (Episode 105)
Podcast: Gathergeeks by Bizbash
Episode:

Univision's Marketing Chief on Taking Event Risks That Pay Off (Episode 105)
Category: Arts
Duration: 00:56:11
Publish Date: 2018-07-10 00:42:54
Description:

Rachel Gross shares her tips for creating unique brand events, engaging an audience, building a strong team, and more.

 

Hosts: David Adler, Beth Kormanik

Guest: Rachel Gross

 

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Rachel Gross, the senior vice president of event marketing at Univision. Gross shares her bedrock principles for event planning, diving into the festivalization of events, ways to think about events in this political climate, how to convince your boss to try something new, and more. She also shares tips for building and managing an events team, why brands need to be willing to take risks, and how she got her start in the industry.

 

Download or subscribe to the show at bizbash.com/gathergeeks. Running time 56:10.

 
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