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Home > Ecommerce Conversations, by Practical Ecommerce > Direct Mail Replaces Facebook for Barbeque Seller
Podcast: Ecommerce Conversations, by Practical Ecommerce
Episode:

Direct Mail Replaces Facebook for Barbeque Seller
Category: Technology
Duration: 00:28:48
Publish Date: 2022-04-15 14:01:15
Description: Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.
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