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Home > Ecommerce Conversations, by Practical Ecommerce > A 'Love for Making' Propels Schmidt’s Naturals to Worldwide Sales
Podcast: Ecommerce Conversations, by Practical Ecommerce
Episode:

A 'Love for Making' Propels Schmidt’s Naturals to Worldwide Sales
Category: Technology
Duration: 00:28:28
Publish Date: 2020-08-21 11:13:53
Description: The progression for most direct-to-consumer entrepreneurs is to conceive a product idea and then locate a manufacturer to produce it. But Jaime Schmidt took the opposite approach when she launched Schmidt's natural deodorant in 2010. "I started in our kitchen with batch sizes of maybe 20 deodorants on the stove. The product turned into a business idea. So I kept the manufacturing in-house. I liked the control, which was born out of my love for making."
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