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Home > Ecommerce Conversations, by Practical Ecommerce > BOOM! Founder: Spend 30% of Revenue on Ads
Podcast: Ecommerce Conversations, by Practical Ecommerce
Episode:

BOOM! Founder: Spend 30% of Revenue on Ads
Category: Technology
Duration: 00:27:22
Publish Date: 2021-05-28 14:55:05
Description: Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He's owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.
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