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Home > Ecommerce Conversations, by Practical Ecommerce > Lessons from Vine Influencers Elevate Feat Clothing
Podcast: Ecommerce Conversations, by Practical Ecommerce
Episode:

Lessons from Vine Influencers Elevate Feat Clothing
Category: Technology
Duration: 00:27:43
Publish Date: 2021-03-26 15:41:21
Description: Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app," he told me.
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