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Home > Ecommerce Conversations, by Practical Ecommerce > Ecommerce Owner On Benefits Of Niche Selling
Podcast: Ecommerce Conversations, by Practical Ecommerce
Episode:

Ecommerce Owner On Benefits Of Niche Selling
Category: Technology
Duration: 00:14:52
Publish Date: 2014-05-22 13:29:53
Description: JohnMontagueMany ecommerce merchants occupy niches within a broader industry. Spotlight Retail is one of those merchants, but, in Spotlight’s case, it occupies 20 separate niches (and 20 separate ecommerce sites) around one ecommerce platform. The entrepreneur behind Spotlight Retail is John Montague, the company’s owner and day-to-day manager. He discusses niche retailing with Practical Ecommerce’s Kerry Murdock.
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