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Home > Ecommerce Conversations, by Practical Ecommerce > Google's TV Advertising Program Effective, Says Vat19.com Owner
Podcast: Ecommerce Conversations, by Practical Ecommerce
Episode:

Google's TV Advertising Program Effective, Says Vat19.com Owner
Category: Technology
Duration: 00:18:09
Publish Date: 2014-05-22 16:10:45
Description: When it comes to marketing, many ecommerce merchants think of pay-per-click ads, or search engine optimization or even email newsletters. But there’s one merchant who has successfully used TV advertising. He’s Jamie Salvatori, founder and owner of VAT19.com, a retailer of unusual gift items. He uses Google’s TV ad interface, via the AdWords platform, to great effect. He’s joins Practical Ecommerce’s Kerry Murdock to explain television advertising, and Google’s TV ad platform.
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