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Home > Ecommerce Conversations, by Practical Ecommerce > Brand Analyst on Amazon's Private Label Strategy
Podcast: Ecommerce Conversations, by Practical Ecommerce
Episode:

Brand Analyst on Amazon's Private Label Strategy
Category: Technology
Duration: 00:22:49
Publish Date: 2018-07-18 07:08:02
Description: Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company's private label strategy could be indicative of a burgeoning trend in retail, one that mid-market ecommerce companies could try. To help us understand, we recently spoke with Ojastro Todd, marketing analyst at One Click Retail, an ecommerce data measurement, sales analytics, and search optimization firm for brand manufacturers in North America and Europe.
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