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Viraj Sheth is the Co-Founder & CEO of Monk-E, a Forbes 30 Under 30 Asia honoree, and a leading strategist at the intersection of digital culture, content, and influence. With a sharp understanding of how narratives are built and broken online, he decodes the forces shaping attention, identity, and public conversation in the internet age.
In this episode, Vinamre and Viraj discuss:
The shift from virality to “taste” as the new cultural currency Gen Z vs. Millennials, dating in the age of brainrot, and the return to analog Personal branding, PR strategy, and why comment sections now drive narratives Whether films like Dhurandhar act as propaganda and who controls the story Looksmaxxing as the next wave and the future of talent management How to improve parental health and why Indians need better PR
Follow Viraj Sheth: Instagram: https://www.instagram.com/viraj_sheth/?hl=en Twitter/X: https://x.com/viraj_sheth
Timestamps (Final)
0:00 How We Met 1:39 How Content Shapes Politics 10:08 Ameero Ke Chochle 16:04 The Art of Making Short‑Form Content 22:04 Going Back to Analog 25:14 Understanding Trends 29:54 Taste is the New Buzzword 33:34 Gen Z vs. Millennials 46:34 Dating, Content & Brainrot 54:24 Nanci Tyagi & Tyla 1:01:24 PR Strategy & The Comment Section 1:07:06 Personal Branding 1:08:29 The Future of Podcasting 1:23:49 Experience in Faridabad 1:29:24 Do Indians Need Better PR? 1:47:43 We Need to Read and Write More 1:50:53 Is Dhurandhar Propaganda? 2:09:23 Will Talent Management Stay Relevant? 2:14:23 How to Improve Your Parents' Health 2:24:22 Decoding Dhurandhar & Narrative Control 2:34:22 Looksmaxxing: The Next Big Trend
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Vinamre Kasanaa is a writer at heart, podcaster and entrepreneur by craft. He spends a significant part of his time reading and researching. With over 500 podcasts under his belt, he’s interviewed everyone—from HNIs and industry leaders to everyday superheroes.
Follow Vinamre:
LinkedIn: https://www.linkedin.com/in/vinamre-kasanaa-b8524496/ Instagram: https://www.instagram.com/vinamrekasanaa/ Twitter: https://twitter.com/VinamreKasanaa
Dostcast: Instagram: https://www.instagram.com/dostcast/ Twitter: https://twitter.com/dostcast
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Contact Us: For business inquiries: dostcast@egiplay.com |
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