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With cricket's innovative The Hundred competition underway, Birmingham Phoenix general manager Craig Flindall joins the Chamber's Dan Harrison to discuss forming the new franchise in preparation for the tournament.
Craig, who is also the chief operating officer at Edgbaston, talks us through every element of preparations for The Hundred, from the player draft through to helping ensure the new format captures the right audience.
Birmingham Phoenix are one of eight city-based franchises fielding men's and women's in the new competition, with home games being played at Edgbaston. |
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