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Home > Bartender at Large > The Tequila Interchange Project w Francisco Terrazas | Bartender at Large ep 482
Podcast: Bartender at Large
Episode:

The Tequila Interchange Project w Francisco Terrazas | Bartender at Large ep 482
Category: Business
Duration: 00:30:58
Publish Date: 2026-01-26 08:00:00
Description:

Join us for a captivating journey through the fields and distilleries of Mexico with Francisco Terrazas, Executive Director of the Tequila Interchange Project and co-founder of Paranubes Oaxacan Rum. We follow his path from the craft cocktail bars of Tucson, Arizona, to the heart of the agave world as the former General Manager of Houston's renowned mezcalería, The Pastry War. Francisco shares his deep dive into advocacy and production, from his time as Brand Ambassador for Mezcal Vago to co-founding one of Mexico's pioneering craft rum brands. He reveals the story behind Paranubes—a groundbreaking project that honors Oaxacan terroir and traditional methods outside the world of agave. This conversation goes beyond the bottle to explore his critical work with the Tequila Interchange Project, promoting sustainability and ethical practices in the spirits industry.

Learn More: https://www.tequilainterchangeproject.org/funding

Import Project: phttps://www.raicesimports.com

Paranubes Rum: https://www.paranubes.com/about ____________________________________

Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

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