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In this weeks' episode, Marketing to People of Color, we discuss: - Ignoring the guilt in choosing to niche with people of color.
- The importance of breaking taboo in your niche and marketing.
- Understanding the mistrust and barriers your niche community may have and tailoring your language.
- Using pop culture in your marketing to identify with your ideal client and demographic.
- Professional ethics and social justice marketing and business identity.
- The socio-political climate may be affecting your ideal client currently.
- If you feel like you’re forcing your branding, look at your niche choices.
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