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Home > Abundant Practice Podcast > Episode #47 Content Marketing in 2018
Podcast: Abundant Practice Podcast
Episode:

Episode #47 Content Marketing in 2018
Category: Business
Duration: 00:26:10
Publish Date: 2018-01-23 23:00:00
Description:

In this week's episode, Content Marketing in 2018, we discuss:

  • Two sides to content marketing.
  • The importance of free content and creating the client experience.
  • Clients visit your sites 9 to 11 times before making contact.
  • Therapy isn’t an impulse buy for your clients.
  • How to have a plan in putting out authoritative and welcoming content.
  • Focus on promotion and less on production.
  • What happens when you turn out too much content.
  • Battling negative content saturation and finding the balance.
  • Paid vs unpaid promotions and the role of social media platforms.
  • DIY or hire out instead of paying out of pocket.
  • Organic searches and quality content.
  • Your clients want anonymity when they search for you: they may not reach out on social media.
  • Types of continuity and add leads to your page.

Links

Abundance Party

The Counselors Concierge

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