Search

Home > ADLANDIA > A Supreme Collaboration: Media and Local Culture
Podcast: ADLANDIA
Episode:

A Supreme Collaboration: Media and Local Culture
Category: Technology
Duration: 00:18:05
Publish Date: 2018-08-21 20:50:29
Description: Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of print, L + A sat with the co-leads of Post Studios for a convo about how this NY-based brand collaboration happened, what success looks like at the local level and how to zero in on the asset competitors don’t have. Authenticity and tangibility take center stage when discussing how ads can become collectibles, and strategic collaborations can become iconic cultural moments. Find out what NY’s next media (or marketing-as-a-product) bundle could be, and stick around for #KillBuyDIY.
Total Play: 0

Some more Podcasts by iHeartRadio

100+ Episodes
Large Nerdro ..    
200+ Episodes
Unafraid Sho ..    
300+ Episodes
Gardening Wi .. 8     1
500+ Episodes
Part-Time Ge ..     1
70+ Episodes
Elevated wit ..