|
With the emergence of health issues in recent years, most people have started becoming proactive to improve their immune system and diet, rather than being reactive at a later stage when the damage has already been done.
Even most doctors agree that if from an early age, we somehow get access to a preservative-free, natural source of nutrients, it might significantly boost our health in the long-run.
Our guest Aarti Gill’s OZiva is India's leading Clean, Plant Based Wellness brand.
OZiva was started back in 2016 and since then the company has scaled significantly with a large base of repeat customers.
During the episode, Aarti talks about how she pivoted from her first venture to OZiva, what are the major challenges she has encountered during her journey and much more.
Notes - 05:38 - Initial intro about OZiva 08:40 - High-level metrics around customers and revenue 09:44 - Building an Omni-channel brand v/s a D2C brand 11:26 - Early Education & Career prior to OZiva 14:14 - Meeting her co-founder and their first venture 18:35 - Deciding the first 4 products 21:14 - Market demand of OZiva’s Prime membership 22:26 - Challenges during the early years of OZiva 24:38 - Building a 20 Cr+ revenue from 2016 to 2020 26:53 - Building online & offline distribution channels 28:03 - Nuances while building distribution channels 30:10 - Rapid scale of 5x within a year 31:37 - Ensuring repeat purchase by customers 36:46 - Funding interest while growing from 0 to 20 Cr+ 38:45 - Mental model of self-evaluating during each funding rounds 40:10 - Deepika Padukone as a brand ambassador 42:44 - Framework behind brand positioning campaigns 44:37 - Things which didn’t work out & learnings 46:19 - Why build new categories apart from nutrition
|
.png)
More
Religion & Spirituality
Education
Arts and Design
Health
Fashion & Beauty
Government & Organizations
Kids & family
Music
News & Politics
Science & Medicine
Society & Culture
Sports & Recreation
TV & Film
Technology
Philosophy
Storytelling
Horror and Paranomal
True Crime
Leisure
Travel
Fiction
Crypto
Marketing
History
Comedy
Arts
Games & Hobbies
Business
Motivation